The One Show

The One Show needed to promote their call for entries. We figured you should be able to sample the end product before trying to win it, so we created a website where anyone could “test drive” a gold pencil.

Once someone ordered a pencil and received it, we sent them texts, emails, and voice messages from famous industry creatives patting them on the back for their achievement.

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My role: Art Director

Agency: BooneOakely | ECD: John Boone | ECD: David Oakley | Copywriter: Jim Robbins

Accolades: Creativity’s Top 20 List